In my Aesthetics & Brand Identity class, I collaborated on a conceptual collaboration between Filson and Snow Peak. We explored the intersection of modern outdoor minimalism and heritage craftsmanship. The project focused on aligning brand values and developing apparel concepts that balance functionality, longevity, and understated design. We also developed a marketing plan that focused on real-user storytelling and experiences, including a horse pack trip as a community activation to create authentic content and meaningful brand connection.